One of the biggest complaints I heard from the authors who completed my 2016 Book Marketing Challenges survey was how easy it is to waste money on advertising.
Luckily, I've tested strategies and practices that remarkably improve ad results. This means that I've also paid good money for ads that were complete flops. Painful! These failed ads taught me very important lessons. I am happy to share my experiences so that you don't have to make the same mistakes I did.
Here is a quick 2-minute video lesson that shows how a specific change I made to my Facebook ads TRIPLED my book sales.
If you don't have time to watch the video, here's the big lesson I reveal.
Don't direct your ad directly to your Amazon book page. Instead, offer an easier "next step" such as downloading a sample of your book for free.
Insider tip: This lesson is a free preview of my Online Marketing Masterclass for authors that will be released to the public later this week.