Promoting your books does not need to be a painful exercise in narcissistic flailing and squandered efforts. Approached with the correct mindset, it might not only be very effective, but also fun! If you would like to know how to use Twitter without embarrassing yourself or wasting time, here is what you must keep top of mind. It's the biggie...
Twitter is the place for first discovery, not the final sale.
If you have ever worked in sales or marketing, you may have heard of the sales funnel. As you can see in the illustration below, social media sites (such as Twitter) are at the very tippy top of the funnel. This is where you get your first introductions. Potential readers may see your clever tweet and discover for the first time that you even exist.
This first discovery moment is not the time to ask for a book sale. Sure, if you ask 100 people, you might get one or two sales. Is that what you're after, one or two sales? Is it worth annoying the 98 or 99 other people that didn't take you up on your quick offer?
Use Twitter to entertain or inform your potential fans. Give them interesting content to earn their attention. Invite them to click through to your blogs, or freebies or collaborations.
Here's an example of how I invite my Twitter followers to come visit my website:
— Kelsye Nelson (@Kelsye) March 11, 2016
Since my audience is full of writers, I offer the fun game as a way to interact (play!) and drive traffic back to my blog. It's subtle and appreciated by those that participate. You'll notice there is no sales push. I'm not selling anything with these games. I use the games as a way to move beyond introduction and discovery and give my audience a chance to get to know me.
More directly, you can offer information or freebies on Twitter. Here's an example of just that:
— Avasta Press (@AvastaPress) March 15, 2016
This tweet really helps move potential fans through the funnel. Not only do we go past introduction to entice people back to the website, but we offer them something of high value for free. While they may watch the video right away, if they want the guide they need to provide their email address. Once we receive their email address, we have permission to continue building our relationship and provide them more offers leading to a single sale, or even a life of fandom. (So we hope!)
If you would like to know how to use Twitter without embarrassing yourself, just keep thinking of the network as a very first introduction to your potential readers. Give, give, give.... give resources, information or entertainment. Be yourself and don't worry about "pushing" anything. Provide opportunities to invite your followers back to your website or to your events. Keep thinking about what you can offer to move your potential readers through the funnel and closer to fandom.
Do you need help using Twitter more effectively?
Sign up for my 3-Day course "How to Get More Followers on Twitter." It's free and delivered via email, so you can complete it on your own schedule.
This is day two of my week of social savvy posts. Check back tomorrow to learn more about how to use Twitter to achieve your promotion goals.