Sample video lesson

Why authors should focus on something other than book sales

Forget book sales?

Yep. Many extraordinarily successful authors use another goal to maintain career longevity.

Want to learn the big secret? Watch the video below to learn how achieve your writerly dreams by attracting true fans rather than chasing after book sales.

Sample video lesson

This lesson comes from my course Small Town Writer, Big World Audience. You can join the class and watch more lessons here. Enjoy the free class and good luck on your platform building endeavors!

P.S. Watch your inbox in the next few days for an invite to a free workshop for folks looking to set up their first marketing funnel. Watching the lesson above about true fans will give you the background you need to get the most out of the marketing funnel workshop. Not on my email list? Craziness. You should sign up so you don’t miss out on all the freebies. Sign up now and I’ll send you my Freebie Cheat Sheet with 33 giveaway ideas for authors.

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33 Giveaway Ideas for Authors


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Want to know the best way to entice someone to join your email list? Offer a high-value, relentlessly helpful or entertaining freebie. (Also called lead magnets.)

These giveaways provide excellent opportunities to nurture your relationship with your audience and move people down the path from mere online acquaintance to true fan. Make things easy on yourself with digital freebies that don’t cost a thing and may be instantly delivered through tools such as Mailchimp or LeadPages.

Fiction authors in particular may struggle with coming up with things they may offer for free. Even if you don’t publish instructional material, you can offer enticing giveaways such as audiobook samples, book club activities or even collections of journal prompts to help get other people writing.

If you write non-fiction, there’s a plethora of perfectly pleasing perks you may publish. People seem to really love checklists and how-to guides – anything that makes it easy for them to do whatever it is they’re trying to do!

I’ve listed 33 giveaway ideas for authors on this free download. I also included tips on getting your freebies out into the world and what tech tools you may use to collect email address.

Want help figuring out how to use these freebies to entice new readers to sign up for your email list? This is exactly what I teach in Small Town Writer, Big World Audience. >> Check out the class.

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