
TIP: This checklist goes along with my recorded webinar: How to plan a book launch
TIP: You can download a printable, pdf version of this checklist here.
Book launch checklist
From the moment you first have your book idea, start the first section of tasks.
Build your author platform
- Create an author website
- Start a blog
- Build your social media
- Start an opt-in email list
Build connections
- Join writing groups
- Attend writing conferences
- Join professional organizations
Research
- Competitive research in genre
- Look for agents, editors
- Identify contests / awards
- Notice what other authors are doing.
Four months before launch:
- Create a marketing plan. Include:
- Target market
- Media channels
- Platform building
- Special offers / promos
- Events
- Metrics and goals
Three months before launch:
- Invite beta readers
- Order a Kirkus review
- Become active on Goodreads
- Plan party / launch event
- Blogger outreach
- Submit to contests
- Set up book signings
- Set up blog tour
- Set up a Google alert for your name and your book title
Two months before launch:
- Cover design input
- Ask for influencer endorsements
- Brainstorm media possibilities
- Polish BCC (back cover copy) and book pitch
- Post a teaser on your website
- Make sure you website has up to date info
One month before launch:
- Write press release
- Reach out to media contacts
- Join Google+ groups
- Join Facebook groups
- Announcements
- Post a teaser on Wattpad
- Double post blogs on Goodreads
- Guest post on other blogs
- Create a media kit
One Week before launch:
- Send reminder to Beta Readers
- Social Karma – Comment and share
- Upload media kit
- Create draft of announcement email
- Post beta reader reviews to website
- Create Amazon Associate account
Day of launch (I recommend Tuesday):
- Holy posting, Batman!
- Update Website
- Post on all social accounts
- Post in all groups
- Post on Pinterest
- Post on K Boards
- Message Beta Readers
- Message friends and family with pre-written posts
- Send announcement email to list
- Update Author Central
- Update Goodreads
- Update Shelfari
- Week of launch:
- Book launch event
- Reminder to Beta
- Social postings
Month of launch
- Post a steady flow of content and promos (3 to 1)
- Blog tour
- Interviews
- Guest posts on blogs
- Send a reminder email with event and launch info
- ASK friends and family for reviews
- Promos
- Goodreads Giveaway
- Bookbub
- Free KDP days
- Rafflecopter / Instafreebie
And keep on going!
IMPORTANT:
- This checklist goes along with my recorded webinar: How to plan a book launch
- You can download a printable, pdf version of this checklist here.

Best of luck on your publishing journey!



I blame my stepfather for my running habit. He got me started early, perfectly timed to a life stage change so I forever associate running with growth and transition.
Every heartache or breakup may be connected to an intense period of running. Every move finds me learning my new surroundings on pounding feet. When I start a company, I run more for clarity. When I end a company, I run more for clarity. You'll survive this. You have strength you don't even know about. Recently divorced? Get running. Run until you're so tired your brain can only focus on breathing, on stable contact with the ground. Recently married? Celebrate by running, transforming soft into firm and worn into new.
I do things to trick myself into running, like getting on my running clothes but telling myself it's only because they're comfortable and I'm working from home today. I lace up my running shoes and go outside, but only to walk to the coffee shop. Oh, we made it to the sidewalk in all our running gear. Hey, how about trying out a couple strides. Oh look, running is happening!
Poets gets me in trouble.






