June 2014

book_launch_checklist

Book Launch Checklist

book_launch_checklistAuthors and publishers must keep track of a great many details when launching a new book. Here is a checklist to help guide you through the process, from the book inception all the way through the first month of publication.

TIP: This checklist goes along with my recorded webinar: How to plan a book launch

TIP: You can download a printable, pdf version of this checklist here.


 

Book launch checklist

From the moment you first have your book idea, start the first section of tasks.

Build your author platform

  • Create an author website
  • Start a blog
  • Build your social media
  • Start an opt-in email list

Build connections

  • Join writing groups
  • Attend writing conferences
  • Join professional organizations

Research

  • Competitive research in genre
  • Look for agents, editors
  • Identify contests / awards
  • Notice what other authors are doing.

 

Four months before launch:

  • Create a marketing plan. Include:
  • Target market
  • Media channels
  • Platform building
  • Special offers / promos
  • Events
  • Metrics and goals

Three months before launch:

  • Invite beta readers
  • Order a Kirkus review
  • Become active on Goodreads
  • Plan party / launch event
  • Blogger outreach
  • Submit to contests
  • Set up book signings
  • Set up blog tour
  • Set up a Google alert for your name and your book title

Two months before launch:

  • Cover design input
  • Ask for influencer endorsements
  • Brainstorm media possibilities
  • Polish BCC (back cover copy) and book pitch
  • Post a teaser on your website
  • Make sure you website has up to date info

One month before launch:

  • Write press release
  • Reach out to media contacts
  • Join Google+ groups
  • Join Facebook groups
  • Announcements
  • Post a teaser on Wattpad
  • Double post blogs on Goodreads
  • Guest post on other blogs
  • Create a media kit

One Week before launch:

  • Send reminder to Beta Readers
  • Social Karma – Comment and share
  • Upload media kit
  • Create draft of announcement email
  • Post beta reader reviews to website
  • Create Amazon Associate account

Day of launch (I recommend Tuesday):

  • Holy posting, Batman!
  • Update Website
  • Post on all social accounts
  • Post in all groups
  • Post on Pinterest
  • Post on K Boards
  • Message Beta Readers
  • Message friends and family with pre-written posts
  • Send announcement email to list
  • Update Author Central
  • Update Goodreads
  • Update Shelfari
  • Week of launch:
  • Book launch event
  • Reminder to Beta
  • Social postings

Month of launch

  • Post a steady flow of content and promos (3 to 1)
  • Blog tour
  • Interviews
  • Guest posts on blogs
  • Send a reminder email with event and launch info
  • ASK friends and family for reviews
  • Promos
  • Goodreads Giveaway
  • Bookbub
  • Free KDP days
  • Rafflecopter / Instafreebie

And keep on going!

IMPORTANT:

  1. This checklist goes along with my recorded webinar: How to plan a book launch
  2. You can download a printable, pdf version of this checklist here.

How to Self Publish Your First BookReady to self-publish your first book? I'm leading a course called How to Self-Publish You First Book on Gutsy Creatives. Click here to register.

Best of luck on your publishing journey!

VIDEO: How to Plan a Book Launch

RECORDED WEBINAR: How to plan a book launch

Do you have a new book coming out? Congratulations! Now is the time to start planning your book launch.

In this recorded, one-hour webinar, I discuss key components of a successful book launch including; prepping your author platform, branding, social media, live events, free and paid advertising, beta readers and lining up reviews.

After completing this webinar, you'll be able to create your own well-documented plan of action for using PR, social media and other marketing techniques to support your book launch.

TIP: Don't forget to download the book launch countdown checklist.

VIDEO: 10 Things to Do before You Publish

Recorded Webinar: 10 Things to Do Before You Publish

Want to know what you can do before publishing to improve your chances of success?

This one-hour recorded workshop teaches you ten things you can do before you send your book to an agent, or before you self-publish your book.

It doesn't matter if you plan to publish independently or through a traditional publisher. To give your books the best chance for success, take the time to get your author platform in order, your community hopping and your identity as an author established.

Publishers and agents alike take a good look at an author's online presence, social media and website, network and community when deciding to take a chance on a new author. Luckily, with all the free tools and resources out there, it isn't hard to build a respectable author platform with minimal investment of money and time.

In this workshop, I walk your through ten things you must do before you publish your book to increase your odds of attracting an agent or reaching a big audience.

Starting from scratch? No problem! Let me illuminate a publishing path.

Already have an author platform established? You're ahead of the game! Come to pick up some new tips on how to optimize your online presence and get the most out of your real-life community.

BONUS: I also share insights on how I was able to raise $9,800 on Kickstarter to fund my non-fiction book project and attract an agent at the same time.

how to get revenge on your father

How to Get Revenge on Your Father

Live story telling: Revenge

You might think your dad was embarrassing growing up. No. Your dad likely ranked mildly annoying on my personal scale of  PIH (Parental Induced Humiliation). My dad, however, claims the title King of Adolescent Mortification. But don't feel sorry for me. I got my revenge. Watch the video above to hear me tell the story live at an event in Seattle.

running

The Alchemy of Running

runningI blame my stepfather for my running habit. He got me started early, perfectly timed to a life stage change so I forever associate running with growth and transition.

In fifth grade, every other day, we would run 2.54 miles together. The loop ended with a killer hill whose every incline I can still recall stride by stride. We didn't talk, just huffed along. He'd run whatever pace I set, but strictly forbade walking. When judged ready, he entered me in a 5 mile fun run. Though twice the distance my young legs had ever carried me, I never walked on that course. I bounced along at a slow pace, my stepdad keeping silent step next to me.

I finished the race, rapture overcoming exhaustion as I passed under the finish line arch. The race organizers told me that at 11-years-old, I was the youngest person to finish. On the walk backed to the car, I puked in the bushes by the bank. I felt like a champion.

Running taught me: Your mind lies to you. You have strength you don't even know about.

Those first runs propelled me through the transition from child to sentient adolescent. I have will. I exert my will in the world. I get myself from A to B.

My running habit comes back to be strong in times of transition. When I was assaulted just a few weeks after my 21st birthday, my emotional recovery came in the form 13 mile runs I took every other day down a straight, endless road in the middle of Missouri farmland, the cows cooing encouragement.

IMG_5929Every heartache or breakup may be connected to an intense period of running. Every move finds me learning my new surroundings on pounding feet. When I start a company, I run more for clarity. When I end a company, I run more for clarity. You'll survive this. You have strength you don't even know about. Recently divorced? Get running. Run until you're so tired your brain can only focus on breathing, on stable contact with the ground. Recently married? Celebrate by running, transforming soft into firm and worn into new.

I have lost running many times. I stopped running my freshman year in high school, when my fast legs propelled me to state championships in the mile. My coach took this as a sign that it was his mission to work me as his prize. Expectations and requirements I never agreed to squeezed all the peace and joy out of my runs. The only control I could exercise was to quit, so I did. I have will. I exert my will in the world.

Later in life, happily running again, the doctors that be decided surgery was the best way to rid my body of wayward tissues. I learned the hard way that surgery begets surgery begets surgery. What started as a minor procedure to remove a tiny ball of benign cells built into true crisis, culminating in the removal of my abdominal muscles on my right side. That took me out of the running game for awhile.

Winter can throw me off, so can plantar fasciitis or moody depressions. It's too cold. I have no energy. I'm too fat. My shoes are ugly. I'm ugly.

The blow to the ego when I lose one of my defining traits presents a formidable challenge to overcome. Beginning again is always difficult. I start those first few runs sneering at my pace, the distance I can manage. Champion? More like chump. It's not as though once I go on that first run, the drought is broken and it becomes easy again. No, I must drag myself bodily out on each and every run.

IMG_5861I do things to trick myself into running, like getting on my running clothes but telling myself it's only because they're comfortable and I'm working from home today. I lace up my running shoes and go outside, but only to walk to the coffee shop. Oh, we made it to the sidewalk in all our running gear. Hey, how about trying out a couple strides. Oh look, running is happening!

Experience has taught me that if I can force myself through those first two weeks of acclimation runs, momentum takes over. The inverse effect occurs where if I don't run, I start to get antsy and cranky. I'm a runner again.

I'm a runner right now. Something will come along eventually to knock me out of it, I'm certain. That's okay. I'll start all over again, building those first steps into first miles. 14-minute-per-mile slogs will whittle down to 7-minute-mile sprints. For now, I slow down my days by going fast. I suck air into stretched lungs. My muscles burn and purr. My mantra repeating in my mind. I have will. I assert my will in this world.

VIDEO: How to Sell Your Books on Social Media

Recorded webinar: How to sell your books on social media

Do you wish you could use social media more effectively to sell your books?

Spend any time on social media sites and you’ll see authors promoting their publications. Most of the noise is sadly ineffectual. However, it is possible to connect with readers and sell your book using popular sites such as Twitter, Facebook, Google+ and YouTube. Your readers are online and they are searching for new books.

In this free, one-hour webinar, I share ten powerful promotion tactics you can use to sell your books through your social media networks. I detail such tactics as free day promotions, beta readers and reviewers, contests and sweepstakes and the pros and cons of paid advertising sites. This video is a must-watch if you would like to sell your book on social media.

TIP: I mention a spreadsheet with book advertising options in the webinar. You can view the spreadsheet here.

Next: How to get more followers on Twitter.

VIDEO: How to Get Book Reviews

Recorded webinar: How to get book reviews

Would you like more book reviews?

Reviews are crucial for building your book's visibility and driving sales. Collecting reviews can be quite a challenge if you leave it to the fates. In this one-hour, recorded broadcast, I present many strategies for increasing your book review numbers such as:

  • Utilizing beta and early review readers
  • How to ask for reviews without harassing friends and family
  • New sites specifically made for authors to connect with reviewers
  • Paid and free options

TIP: I mention the partner program in the video between IBPA and NetGalley. Click here to read more about about the deal.

This recorded webinar will teach you how to get book reviews. Watch this category for more recorded webinars about publishing and book marketing coming soon!

Problem_with_poetry

The Problem with Poetry

Problem_with_poetryPoets gets me in trouble.

First, it was all because of Poe. At thirteen, I obsessed over his gorgeous, grand lines. Safely ensconced in my playhouse with the door firmly closed against eavesdropping sisters, I recited his poems aloud over and over again. The imprint of some of these remain forever etched on my soul,trapped behind my teeth for instant recital.

I dwelt alone in a world of moan and my soul was a stagnant tide.

How deep! How dark! How profound!

Determined to be as great a writer as Poe, I labored to add such depth to my adolescent writings. When my language arts teacher projected an image of a girl looking out her bedroom window at a crow and told us to write about the picture, I felt the gods had smiled upon me. I knew exactly what to do. I was prepared. I was going to deliver the most profound piece that would win my teacher's adoring awe.

Instead, I won myself a trip to the school counselor's office. I remember I wrote something about how the crow was all there was, and all else in the universe was dingy, depressed death. (Oh, alliteration, how I love thee!)

My trouble deepened in college, when we would sit in seminar dissecting some famed poet's piece on gender identity, or privilege, or patriarchal pandering. Twenty students in the circle, twenty interpretations, yet one professor with the "truth" of the meaning. I read too many bad poems. I heard too much theorizing complex meaning out of trite sentiment. I didn't understand.

I scribbled a trite poem capitalizing on all the clichés I'd heard all quarter and received highest praise for my work. Screw that. Poetry is a sham. I'm done.

How grateful I am for the poets that brought me back to the light, or the darkness, depending on the piece. How grateful I am for Kay Kinghammer.

Kay Kinghammer writes with me every Friday morning at my Daylight Writers group. She started showing up a year ago, a friendly grandmother type with tight white curls and appliqué sweaters. Sweet enough, but easily dismissed, like so many poems of my past.

Oh, but Kay could write! When she chose to read her work at group, I would snap to attention. Here were lines that purred, that prowled, that crept up my spine, that occasionally rhymed! Here were lines I wanted to say again, with my own voice.

Down by the river in the dark,

I drifted with the water’s soft splashes,

I quivered with the rustling of bushes.

Hidden in the warm summer night

All the uncles, kids, and cousins,

Like so many peas in a pod.

Kay began her writer's journey late in life, the part where she put the words down on paper anyway. She was busy, go-go dancing, falling in love with questionable men, attempting a Gypsy life of travel, raising a son. Years pass so quickly. Now she lives in Seattle with her Grandson. She takes the bus wherever she wants to go. She doesn't own a laptop. She wears silly sweaters and comes to writing groups in coffee shops where she reads lines pulled from her past and captivates a room of caffeinated strangers.

Kay needs our help.

She was invited to debut her book of poetry (The Wenatchee River Anthology) at the Fermoy International Poetry Festival in Ireland. You may imagine, this is a very big deal for an emerging poet from Wenatchee. Living on a fixed income, there is no possible way Kay can afford a plane ticket to Ireland. This is where we come in.

Writers are wonderful people. I have received a great deal of support from my community. Now I ask that we direct some of that support in monetary fashion towards Kay. I've helped her launch a Kickstarter to raise the funds she needs to publish her book and get to Ireland. Please become a backer now.

I think of the dreams I have, how deep inside me some creature calls out her aching desires, how I would fly if that creature were freed. I think of your dreams. I think how incredible it is that we can have so much impact on one another's lives.

We can make this happen for Kay. Please join me as a backer of The Wenatchee River Anthology.

Become a backer now.

 

ama

Do You Dwell in Your Mind or in Your Body?

The theme of the week for me seems to be touch.

Do you "live in your head?" Are you one of those who are rarely present in the moment, but instead drifting off on a swiftly flowing current of thought? I am. While I love the robust riches of my mind, the years have shown me that I miss much when I can not anchor myself in the physical world, in even my physical self.

Inspired by a post on Brain Pickings, I recently purchased and read Eve Ensler's new memoir, In the Body of the World. The book begins with this beautiful passage.

“A mother's body against a child's body makes a place. It says you are here. Without this body against your body there is no place. I envy people who miss their mother. Or miss a place or know something called home. The absence of a body against my body created a gap, a hole, a hunger. This hunger determined my life. ... The absence of a body against my body made attachment abstract. Made my own body dislocated and unable to rest or settle. A body pressed against your body is the beginning of nest. I grew up not in a home but in a kind of free fall of anger and violence that led to a life of constant movement, of leaving and falling. It is why at one point I couldn't stop drinking and fucking. Why I needed people to touch me all the time. It had less to do with sex than location. When you press against me, or put yourself inside me. When you hold me down or lift me up, when you lie on top of me and I can feel your weight, I exist. I am here.”[white_space]
― Eve Ensler, In the Body of the World: A Memoir

Eve well-illustrates a familiar ache. Human touch asserts a certainty. Proof. Evidence. Connection. For those of us that dwell chiefly in our minds, the hunger for this confirmation of our existence in the physical world may grow until we binge in corporeal experiences. I penned such episodes in my novel, which focuses not just on the separation of body and mind, but also the division of self.

We sit on the bed in my minuscule room, glasses of sickly sweet plum wine in our hands. He looks at me with a sadness so deep that I worry it might take me down with him. He sets his glass on my nightstand and places his hand on my thigh. A breathe I’ve been holding releases from me, long and slow.[white_space]

First touch brings great release. The frenzied anticipation fades, smooth relief flows through my limbs. Even from a stranger, a gentle touch feels like love. It is the realization that you can reach someone, can make a connection, even if you barely share a common language. He touches to feel my stockings and the curve of my thigh, but also to feel the heat and calm that comes when you are close to another person.[white_space]

- Kelsye Nelson, The Secret Life of Sensei Shi

Eve's book talks largely of trauma, of physical violence, of illness. These horrible actions came with a gift of mindfulness, of clarity, of immediacy. How lucky we are that our experiences needn't swing to such extremes in order for us to achieve presence of being. Here are the things that I do to root my mind to moment:

  • Run
  • Get outside for a little bit every day
  • Sleep well
  • Indulge in a steady, constant stream of light physical affection
  • Walk by any large body of water
  • Pet my dogs
  • Work outside doing something that requires the labor of my entire body
  • Breathe deep
  • Travel or put myself in uncomfortable environments
  • Walk in the woods
  • Swim

I love my brain, and the ethereal journeys it takes me on. Some of my favorite activities, such as writing or reading or dreaming regularly lift me from the concrete world. The trick, per usual, is balance. I have a natural inclination towards happiness. If for some reason I decide I must hold on to anger or resentment, I must actively work on it. (Which, like a fool, I sometimes do.) It's the same in this situation. My natural inclination is towards the mind. While a trauma or violence may rip me out of thought and into the present, in normal days I must make vigilant efforts to wake from my dreams. It's work. Thankfully, pleasure accompanies the process.

And you? Where do you stand? Do you live mostly in mind or in body? What do you do to anchor yourself to passing moments?

Also, go read Eve's book. It's incredible.

Copyright 2023 Kelsye ©  All Rights Reserved

I might earn a commission if you purchase a service or item linked from this page. Thank you for your support! ❤️