Publishing Advice

The give and take of social media marketing (Plus my golden rule of self-promotion.)

giveandtakeofsocialmediaWant to avoid irritating the crap out of your Twitter followers, but still need to make sure the time you spend on the platform results in traffic and sales? Here’s my golden rule for self-promotion on Twitter:

Don’t exceed a 3:1 ratio of "gives" versus promotion.

What does this mean? This means for every single time I talk about myself, or my books, or classes, I talk about something completely unrelated to me at least three times.

Give. Give. Give. Take.

This 3:1 ratio is a bit high on the promotion side. I only talk about myself this much when I have something I am pushing hard. When I don’t have anything new, that ratio drops down to more like 10:1, or even 20:1.

Guy Kawasaki, who was my mentor and advisor during my years, told me his ratio might even be much higher on the “give” side. He manages aggregate news sites and tweets a huge volume of content. For mere mortals, the 10:1 or 3:1 goal is more achievable.

How does this play out? Let’s say I am promoting a new free class. Even though the class is technically a “give” as a free resource, it’s a “take” as I’m talking about myself and asking people to give me their emails when they sign up.

I know that to meet my signup goals, I need to tweet about the class about three times a day. I will use Hootsuite to schedule my tweets for prime times (early in the morning, one in the afternoon, one late in the evening). I make sure to change the tweets so that they don’t all say the same thing.

Once my promo tweets are scheduled, I fill up the space between with at least 3 high-interest “gives”.

What counts as a give? A give can be an article, a quote, a writing prompt, a recommendation, a joke, or links to other people’s events or books. As long as the gives are appropriate and interesting to my audience, no one seems to mind the tweets about my class. Most of my followers will miss them all, even though I spread them throughout the day.

The take is just as important as the give if you are on Twitter for business or audience purposes. If all you post are “gives”, then your efforts will not feed your email list or sales. If you have nothing in particular you are promoting, you can at least schedule out occasional tweets for people to come back and look at your most popular blog posts, or to sign up for your wonderful email newsletter.

It’s more of an art than a science. I break my own rules occasionally and do not always follow my own advice. Luckily, Twitter has a short term memory. It’s easy for my followers forgive my occasional over-excitement for my own projects thanks to the all the other wonderful content I curate for their benefit and enjoyment.

Do you need help using Twitter more effectively?

Sign up for my 3-Day course "How to Get More Followers on Twitter." It's free and delivered via email, so you can complete it on your own schedule.

>> Sign up here. <<

This is day three of my week of social savvy posts. Check back tomorrow to learn more about how to use Twitter to achieve your promotion goals.

How to use Twitter without embarrassing yourself.

HowtoUseTwitterPromoting your books does not need to be a painful exercise in narcissistic flailing and squandered efforts. Approached with the correct mindset, it might not only be very effective, but also fun! If you would like to know how to use Twitter without embarrassing yourself or wasting time, here is what you must keep top of mind. It's the biggie...

Twitter is the place for first discovery, not the final sale.

If you have ever worked in sales or marketing, you may have heard of the sales funnel. As you can see in the illustration below, social media sites (such as Twitter) are at the very tippy top of the funnel. This is where you get your first introductions. Potential readers may see your clever tweet and discover for the first time that you even exist.

social media sales funnel for authors


This first discovery moment is not the time to ask for a book sale. Sure, if you ask 100 people, you might get one or two sales. Is that what you're after, one or two sales? Is it worth annoying the 98 or 99 other people that didn't take you up on your quick offer?

Use Twitter to entertain or inform your potential fans. Give them interesting content to earn their attention. Invite them to click through to your blogs, or freebies or collaborations.

Here's an example of how I invite my Twitter followers to come visit my website:

Since my audience is full of writers, I offer the fun game as a way to interact (play!) and drive traffic back to my blog. It's subtle and appreciated by those that participate. You'll notice there is no sales push. I'm not selling anything with these games. I use the games as a way to move beyond introduction and discovery and give my audience a chance to get to know me.

More directly, you can offer information or freebies on Twitter. Here's an example of just that:

This tweet really helps move potential fans through the funnel. Not only do we go past introduction to entice people back to the website, but we offer them something of high value for free. While they may watch the video right away, if they want the guide they need to provide their email address. Once we receive their email address, we have permission to continue building our relationship and provide them more offers leading to a single sale, or even a life of fandom. (So we hope!)

If you would like to know how to use Twitter without embarrassing yourself, just keep thinking of the network as a very first introduction to your potential readers. Give, give, give.... give resources, information or entertainment. Be yourself and don't worry about "pushing" anything. Provide opportunities to invite your followers back to your website or to your events. Keep thinking about what you can offer to move your potential readers through the funnel and closer to fandom.

Do you need help using Twitter more effectively?

Sign up for my 3-Day course "How to Get More Followers on Twitter." It's free and delivered via email, so you can complete it on your own schedule.

>> Sign up here. <<

This is day two of my week of social savvy posts. Check back tomorrow to learn more about how to use Twitter to achieve your promotion goals.

Why should authors be on Twitter? (4 reasons)

4reasonsauthorsontwitterSo little time, so much to do, right? As an author, not only do you have to actually write your books, but you also need to promote your works to readers. This can be an incredible amount of work. While social media provides direct access to millions of potential readers, most authors fail to use platforms in way that effectively promotes their books. It's easy to waste a lot of time messing around on social media without getting results. So, why should authors be on Twitter?

Here are four reasons why I highly recommend authors that authors check out Twitter.

1. It's easy to find people on Twitter who have specific interests that align with your books.

This is also called "targeting' your market, which sounds like a mean thing to do but is actually very thoughtful. For example, if you write historical fiction set in the Pacific Northwest, you can identify readers who might be interested in your books by searching what they are tweeting and which accounts they are following. In this situation, you might search for people tweeting about other historical fiction books they've reviewed on Goodreads, or using a #historical hashtag, or retweeting the @Smithsonian magazine account.

2. You can scale quickly.

Scale matters. If you only have an audience of 100 people, those 100 people won't be able to provide enough support to promote or buys your books in quantities that will enable you to make a living (or break even!) as a writer. Simply by following people interested in topics related to your books, you can build a targeted, respectable following. (Here's help on how to do that.)

3. You can use tools to dramatically reduce the amount of time you actually spend on Twitter.

Would you believe that I spend less than an hour or so each week maintaining my Twitter accounts? It's true! This is possible with third-party tools that help you post content, manage your following and respond to mentions. Here's my magic formula:

Feedly - Used to find excellent content worth sharing

Hootsuite - Used to schedule content and monitor mentions, conversations and topics

Tweepi - Used to manage and grow my following

4. Twitter can drive a lot of traffic.

Most importantly, authors that manage to connect with a decent amount of likely readers can use the network to drive a lot of traffic to their website. Twitter (and all social media networks) are at the very tippy-top of the sales funnel. [ctt title="'Savvy authors understand that Twitter is where you make an introduction, not a sale.'" tweet="'Savvy authors understand that Twitter is where you make an introduction, not a sale.' via @Kelsye #selfpub" coverup="brdYN"] Authors posting compelling blogs, offering awesome freebies or hosting online events may tweet links to turn Twitter acquaintances into website visitors, book readers and possibly, eventually, fans for life.

Twitter can help authors connect with potential readers, build a sizable following, save time on marketing and drive traffic home.

Do you need help using Twitter more effectively?

Sign up for my 3-Day course "How to Get More Followers on Twitter." It's free and delivered via email, so you can complete it on your own schedule. Click here for details.

Claim your name: First steps for authors on social media

claimYOURnameAuthors on social media often struggle in the beginning.

Aside from the fact that self-promotion seems daunting and distasteful, you must also contend with a vast number of social networks to choose from, each with their own best practices, unspoken rules and effectiveness. How can you possibly be expected to know where to start?

Good news! You don't need to figure out everything right away. You have plenty of time to try out different platforms. You may explore each one-by-one if you wish, trying them on for audience, ease of use and enjoyment. This is my best piece of advice for authors on social media.

Do this right now:

Claim your name on all the major social media platforms.

What does this mean? This means creating an account on all the major social networks, as well as any niche networks you think might be a good match for your work and your readers. This does not mean that you need to start using all these accounts right now. This simply means that if you do decide to try them out in the future, you will not suffer the annoyance of discovering your name is already taken.

These are the social media networks I suggest for all authors. Do you already have your name claimed on these sites?

There are many other social media or community sites that may also be a good match for you. Check out:

There are a billion more. Ask your readers where they spend their time online and what sites they like. That's where you need to be.

When you create your username, you will be very lucky if you can get your first name, or even your full name. Already taken? Don't worry, there are many ways you can craft a well-branded, professional username that will likely work across platforms. Let's say your name is Stephen King, you could try these public user names:

  1. Stephen
  2. StephenKing
  3. AuthorStephenKing
  4. StephenKing
  5. StephenWrites
  6. SKingAuthor
  7. theStephenKing
  8. RealStephen
  9. StephenSpeaks
  10. MeetStephen

If possible, you want to find a user name that you can use on as many social media platforms as possible. This will make it easier for people to find you.

Tip: DO NOT create profiles in the name of your book. You're an author for life, right? You are going to write many books, yes? It will be a big pain to have to start over again every time you publish something new.

Are you 8 for 8 for claiming your name on the primary social media accounts I listed? Do you know more social sites for authors and artists that I may add to the secondary list? Let me know in the comments below.

Do you need help using Twitter more effectively?

Sign up for my 3-Day course “How to Get More Followers on Twitter.” It’s free and delivered via email, so you can complete it on your own schedule.

>> Sign up here. <<

5 Things You Need to Know to Get a Book Deal

5_things_get_a_book_dealGuest post by Jennifer Worick and Kerry Colburn of Business of Books.

During our six years of publishing consulting, we’ve culled some tips that might seem obvious at first blush but are often overlooked in the rush to submit what you are sure is a guaranteed best seller.

Slow down there, boss, and take a breath.

Review our tips and strengthen your submission and chances of a book deal.

1.      Do your homework. 

Research other books that could be considered competition, become an expert in your genre and on your topic, visit bookstores or libraries (yes, in person!), and learn which publishing houses and agents specializing in your particular genre or subject matter.

2.      Do think of publishing as a business. 

Your book is your baby, yes, but it’s also a product to be bought and sold in a marketplace filled not only with books but other forms of entertainment (apps, movies, music, etc.). It’s critical to be business savvy and approach a publisher with a compelling pitch and attitude that conveys that you are ready to partner with them on a lucrative business venture (i.e. your book).

3.      Do have confidence.

You have got to believe in your idea and your vision! Don't be shy. Sell it. If you are not absolutely committed to your book project, why would anyone else be? But a note of caution: being confident is terrific, being cocky is not. Don’t claim it’s a “guaranteed best-seller that will outsell The Lord of the Rings Trilogy/50 Shades of Grey/The DaVinci Code;” rather, explain with specifics why your book will perform well for a particular publisher. Is it similar to another book on their list that has done well? Will it appeal to a demographic that the publisher already dominates? The more specific you can get about why you are approaching them in particular, the better.

4.      Do persevere! 

Every famous author from Dr. Seuss to J.K. Rowling to F. Scott Fitzgerald has had multiple rejections. Keep going. This is where that confidence and unwavering belief in your project comes into play. We always remind writers that publishers and agents are looking for you, too, and first-time authors get book deals every single day. We have the success stories to prove it—our clients have killer book deals in a variety of genres, ranging from children’s picture books to memoir to fiction to coffee table books to nonfiction.

5.      Do write a killer book proposal. 

Your proposal is your business plan. Creating a great one is vital to selling your book in today’s market. Hopeful authors spend so much time on the craft of writing, but almost zero on the business. That doesn’t work anymore.

masterclass square Did you know that building your author platform in advance can GREATLY improve the possibility of a publisher taking you on? Get expert help growing your audience with the masterclass. Class details here.

Masterclass Registration

Physician turned Historical Fiction Author: An Interview with Author Gerard LaSalle

widow-walk-front-homepageBelow is an interview with Dr. Gerard LaSalle, author of the Widow Walk Saga - a historical fiction series. Dr. LaSalle built a successful career in the medical world before writing his first novel. I was very curious to hear how a writer trained with vigorous, logical thinking could so well transition to the artful, thoughtful mindset of a literary novelist.

Dr. LaSalle, I’ve noticed that there are a growing number of physicians who have become accomplished authors. Why did you choose to write historical fiction when so many physician-writers seem to be more comfortable writing non-fiction.

I have always loved studying history, seeing how events in the past shaped our lives today, how patterns repeat themselves, how our collective consciousness evolves while human nature – the things that motivate us to do the things we do remain the same…the battles we fight, driven by appetites we do not yet really understand, and compel repetitive mistakes in our common hope for continual progress.

Why historical fiction rather than historical non-fiction?

Because in historical fiction I can tell stories about more common men and women than the usual extraordinary subjects who are written about in non-fiction history.   I can play quite a bit more with the motivations of fictional characters than I might with real persons. As long as I can place my characters in an accurate, well-researched historical context, I believe I can make the history come alive for my readers in a way that is more believable and interesting.

Why did you become a writer after practicing medicine for so long?

I have always been a writer. It’s just that at this point, after treating so many patients and teaching so many great physicians to be leaders, I think I have more to say than I did earlier on in my life. And I think I can make a difference as a writer in a different way than I did when working in the ER. And I believe that certain practices like writing, teaching and filmmaking – if one is good at it, if one really has something to say, and can get the message out to a large enough audience - allow one to convey “mortal lessons.” Those lessons can be transferred in a greatly leveraged manner that reaches out to, and potentially benefits a much larger portion of humanity than the one-on-one patient-physician interaction. And unlike politics, which is a corrupted process by necessity, the practitioners of transformative arts like writing, teaching and filmmaking can avoid compromises necessitated by survival.

Was switching careers from practicing physician to writer a difficult process?

No, frankly, because the discipline involved in each career is the same. I am simply using a different part of my mind to produce an outcome, to create a useful product. The transition from being a scientist and teacher, writing papers and giving lectures was not difficult because the discipline was already established by the ongoing exercise of structuring the architecture of a project and performing what I call the “carpentry of construct.”

What I have seen as more difficult, particularly for some who are bound by convention and compliance, is tolerating what is known as the “mad-man stage” of creation that must precede, and sometimes overlap with the architectural process and construction of a project.   Perhaps one reason I now write fiction is that I can, without the risk of infringing on the privacy of a patient’s confessions, sift through it all to find the pithy lessons, dig into the trove of those short stories I have been given the privilege to witness, and translate them into a memorable something that is both meaningful and plausible. In the writing of a tale I can plumb the deep depths of tragedy without succumbing to it in the way health care givers so often do.

Another very important reason I like to write fiction is that I can give myself permission to play outside a bit longer before dinner, stay up a little longer before I commit to sleep, and remember rather than ignore or suppress the colorful dreams that I am given during precious sleep. In prepping for a story, I stay in that mad-man stage as long as I can, because that is when and where I find the colors and textures for the drapery of the story. And I go in and out of the final stage, the “judgment process” all through the build. That is where research comes in.

You have mentioned the importance of empathy as a fundamental component to health care giving. Is that important to you as a writer as well?

That’s a very good question, Kelsye. Short answer…Yes. When I have taught physicians about “bedside manner” in the past, I remind them that we are well educated fisher men and women who have been given a phenomenally privileged license that comes with huge rewards but also with great personal risks. We sometimes lose our souls out there. We can succumb to self-pity and lose perspective about why we are there and why we have been given this license. We have a responsibility to tend the nets and try not to be pulled in and down by the sheer majestic weight of the complex catch. As a writer of fiction, I can cry with and for the protagonist and go to sleep at night knowing that the pain stayed on the page, was not taken home by a real patient. I have already done the crying with a real patient, and the reliving of that pain with a fictional character, who is a composite of many real persons, allows me to convey something that is meaningful to many.

So, in a way, you can tell the story of many real people you have known and treated without fear of betraying confidential information or embarrassing anyone.

That’s another good observation, Kelsye. I agree with that.

What compels you to write and how do you choose your stories?

I am interested in the ‘arc of one’s life’…what is natural, with or without the imposition of external events, and what extends or foreshortens it. So anything that addresses that concept is attractive to me as subject matter. Perhaps my compulsion to write also is related to my own control needs, as a physician-scientist who also for many years had the joy of teaching young doctors about the opportunities, failures and responsibilities of leadership. I finally came to the conclusion that there is only so much that we really can control, and much of one’s character is defined by how we contend with and react to the things that are out of our control. But when we have the opportunity to do so, to be in a semblance of control of events, then I believe it is mandatory that we seize those moments and do so in a prepared manner, with great equanimity. Writing fiction allows me to be in control, to push the boundaries in a non-destructive way.

Which is more difficult – authoring scientific articles and non-fiction prose, or writing historical fiction?

The medical pedigree doesn’t bestow the same amount of authority for the fiction authorship as it does for non-fiction prose, but both forms of authorship mandate rigorous research in my opinion, or the product one is attempting to “sell” ultimately will be dismissed.

You mentioned “research” earlier. Several reviews have lauded you for the amount of research you apparently do in developing your stories. Where do you find your information?

I get it wherever I can, whether it is by reading old journals, reading erudite research by academic historians, or traipsing the fields and beaches that my fictional characters would have walked. The historical context absolutely must be accurate and lend itself to the main themes of the story. I believe it must reinforce rather than distract from the plausibility of the ethical and emotional conflicts that a character must resolve in his/her journey. I read as much as I can while moving through the path of the tale, and try to put the voices of the characters into the mindset prevalent at that time, and avoid the common trap of inserting evolved sensitivities and proclivities into their thought processes. The real challenge for me is to find those things that remain constant motivations for all human beings, irrespective of when they may have lived. So much is defined by context.  If we are to help the intelligent, discerning reader find plausibility in the actions of the fictional villains and protagonists we create, the compelling motivators for those characters must resonate with some degree of universality, don’t you think?

Your work has been praised for the character development and plausibility of their actions.   How did you hone those skills in writing?

Part of the diagnostic discipline involves listening to the patient’s history. By listening and watching carefully, I realized that many of these poignant tales actually were short-stories of lives, encapsulated in the context of their accidents and diseases that brought us together in our patient-physician relationship.

My thirty -five years of practice as an emergency physician taught me to look into the eyes of my patients when they related their medical histories. By watching their eyes carefully, I learned to discern when someone was purposefully confabulating, when someone was relating a horrid truth, and when someone was simply confused,

Was the ER a good specialty for you as a writer.

Absolutely. The drama associated with all of the ER work was fabulously overwhelming at times. That’s why I decided to do a documentary about emergency medicine in 1975 as my MFA thesis at Cal Arts. It was the first one of its kind. In it, I filmed events and narrated brief stories, excerpts from a diary, all of which I had collected while working the ERs in Los Angeles in the early ‘70s. I remember that after its debut, one critic refused to believe the little stories I put in the film and called them “tall yarns.” But they were real and without exaggeration…every one of them, sad, tragic, hilarious, replete with pathos and gallows humor.

As the specialty of ,Emergency Medicine evolved thereafter in the ‘70s and ‘80s, many more people found opportunity in the wealth of human experience, witnessed by people playing gods, listening to the confessions of those in pain or “circling the drain” as we euphemistically called it. The physicians and nurses wore the costumes, the patients were naked and without the masks. The experienced practitioners were able to maintain enough balance that they could retain some empathy while preserving themselves in the process. If we had enough energy to do more beyond simply surviving the caregiving process ourselves, we recorded the stories and tried to learn from them. The ER was a perfect place for a writer-to-be like me.

You are described by many as a master storyteller.   How did you learn that skill?  

I guess have always been a storyteller. I grew up in a family of opera singers, many of whom, like my father, also were fabulous oral historians. I watched them perform and listened to them set up their audiences. They understood the structure of “the tell”, and the importance of mixing anticipation with uncertainty. My artist-teachers at CalArts helped me find names for the essential elements of that process.

Any advice for novice writers?

Watch and listen. Wring out every drop. Never give up. Have joy in the practice. Accept the dips with hope and savor and cherish the highs when they come. Write from the inside.


lasalleIsthmus_eBook_v5-187x300Gerard LaSalle is an MD, CMO, award-winning filmmaker, visionary and highly respected leader, teacher, volunteer, and captivating story-teller. A graduate of Reed College, Cornell University Medical School, California Institute of the Arts, and having completed his Emergency Medicine residency at UCLA Hospitals and Clinics, LaSalle has not only left an imprint on the medical community, but has been honored for his animation and teaching films, feature-length documentary, and writing. LaSalle’s love of history and his native area of the Pacific Northwest were brought together beautifully for the making of his first novel, Widow Walk. The book’s sequel, Isthmus, was published this December by Avasta Press.





Job: Author / Publisher Seeks Marketing / Admin Assistant

Hiring-marketing-assistantI'm hiring! Incredible projects pack my calendar for 2015 and I can't do it alone. I'm looking for a clever person to join me and assist with marketing and administrative projects.

Projects you'll be a part of:

  • Book Lush promotions
  • campaigns
  • Launching a new press
  • Social media campaigns
  • Publishing projects for Kelsye's clients
  • Review reader management
  • Webinar management and marketing
  • Client communications
  • PR and blogger outreach
  • Administrative tasks such as mailing, working with spreadsheets and internet research

Mandatory skills and traits I'm looking for:

  • Organization and self-motivation
  • Basic social media skills
  • Strong desire to learn new things
  • Interest in books and publishing
  • Positive attitude (or amusingly clever snark)
  • Proven ability to work on detailed, multifaceted projects
  • Excellent grammar
  • Comfortable learning new technologies

Training provided! You bring your brains, creativity and skills and I'll show exactly how I run my social media, marketing campaigns and project manage publishing clients. This is an excellent opportunity for someone with basic skills looking for direct experience on live campaigns and book projects. While the super powers listed below would be great, I'm really looking for someone smart and pleasant that can grow with the projects.

Super powers that put you at the top of the list:

  • Writing ability
  • Desire to be an author yourself
  • Graphic design skills
  • Experience with WordPress
  • HTML knowledge
  • PR experience
  • Prior marketing positions
  • Publishing experience (for self or others)
  • College degree

Nitty Gritty Details:

$20/hour - independent contractor

10 hours a week to start (Very likely would expand for the properly skilled person.)

Work from wherever you want. (With the exception of kick-off training and occasional check-in meetings.)

You need to have your own computer and a reliable internet connection.

Sound awesome? Don't delay in applying. While I'll leave the application open for a week or so, if the right person applies I won't delay in hiring. I need help ASAP.

Apply here.

Know someone perfect for the job? Share this page using the social share buttons.

Year in Books: Spotlight on Authors I worked with in 2014

Hello bibliophiles! What an incredible year in books it's been. Since leaving in Abby's capable hands, not only have I been able to write my own books, I have also been lucky enough to work with a diverse group of talented authors in assisting their publishing and book marketing efforts. Here is a spotlight of authors I have worked with this year, as well as a sampling of their incredible works. Happy reading! XO, Kelsye



Historical Fiction by Gerard LaSalle (Published by Avasta Press)

Lush, richly-detailed story-telling at its finest. It is 1860 and revolution is erupting throughout the world over universal emancipation. In the midst of it all, a young woman travels Boston with what is left of her devastated and bankrupt family. She traverses a hostile terrain on the new Panama isthmus railroad. Get ready for a convenient ride through the jungle. An inconvenient assault. A run for you life. Get Isthmus on Amazon.

Tip: Start the series with Widow Walk, an award-winning historical fiction novel set in the Pacific Northwest.


I Kill Rich People 2

Literary Thriller by Mike Bogin (Published by Avasta Press)

The thrilling follow-up to the first book in the IKRP series tells the story of Spencer, the renegade sniper. Terrorist, psychopath, or patriot; what drives this elite US Army combat sniper to turn his sights on America’s billionaires? Has he lost it? Can this shocking shift be a new patriotism? GetIKRP2 on Amazon.

Tip: Start the series with the controversial book that started it all, IKRP1.



Even more wonderful authors and books from diverse genres...


By Scott Berkun

by Scott Berkun


By Anne Leigh Parrish

by Anne Leigh Parrish

Literary Fiction


by Birgitte Rasine


by Abigail Carter

by Abigail Carter

Contemporary Fiction

By Chris Strausz-Clarkby Chris Strausz-Clark

Science Fiction

by Tom Kelly

by Tom Kelly


by Flip Brownby Flip Brown

Business Non-Fiction

by Howard Hale

by Howard Hale

Technical Non-Fiction

by Rachel Bukey

by Rachel Bukey


We're just getting started! If you are interested in working with me in 2015, please contact me here. If you are interested in Avasta Press, please add your email to this list.


Let me buy you a drink in Jamaica (Winter Writers Retreat)

Jamaica_writing-retreatSlogging away on your novel while the wind, rain and snow batters against your window makes for a romantic scene. Behold the suffering artist hunkering down while she completes her masterpiece.

You know what else is lovely? White sand beaches. Not freezing. Getting drenched only at moments of your choosing and in warm water that doesn't make your body shudder with cold shakes.

Little Bay Cabins in FREAKING JAMAICA is inviting writers to come on down to their little paradise. The deal is 4 nights for 2 people for $350. If you don't feel like writing, you can swim, snorkel, kayak, or stroll to the Bob Marley cabin site.

Here's the really nerdy, wonderful thing: if you book it using my code KELSYEJAM, I'll buy you your first Jamaica Rum cocktail (via $10 bar credit) in honor of Book Lush.

The infamous and fabulous Dave Olsen (aka Uncle Weed, aka VP at Hootsuite ) sends you this video postcard from Little Bay with an invite to join him for the holidays in Jamaica.

Nitty gritty details...

  • Guests must book on-line (not telephone reservation number) using code KELSYEJAM.
  • Guests pay deposit by CC and remainder upon checkout.
  • Booking includes 4 nights for 2 people $350. Booking price does not include, 10% room tax, 10% energy surcharge, transfer from airport, meals.
  • Must be booked by Jan. 30th. 2015. Visits much be completed by end of June 2015.

Little Bay is legit and luscious. You can check out their reviews on TripAdvisor.

This is crazy, right? A last minute booking to Jamaica?

Yes. Gloriously so. Drop me a line if you book it and go. I might even make it down myself!

Book today. Live the dream.


Free Workshop: Choosing Between Self-Publishing and Traditional


Choosing Between Self-Publishing and Traditional

Saturday 12/20 at noon PST. Hosted via G+ On Air broadcast.

There are as many paths to publication as there are authors. How do you know which path is right for you?

In this workshop, we’ll explore the new evolutions in traditional, indie and hybrid publishing. We’ll talk about the pros and cons of various approaches and how you may utilize one or many methods of publishing to achieve your publishing goals.

This event is free and will be recorded. 


Kelsye_in_cafeAbout Kelsye: I'm an author, publishing consultant and Digital Publishing instructor at the University of Washington. I help authors across genres publish their books, including helping with launch strategy, interior layout, cover design, publishing on various platforms, marketing and author platform building. I have worked with Amazon Kindle Direct Publishing, CreateSpace, Google Play, Blurb and many other publishing tools. I have publishing industry knowledge, publishing experience with emerging technologies, technical expertise, and business and teaching experience. Learn more here.

Want more help self-publishing? Enroll in my course: Self-Publish Your Book in 30 Days.